Celebrating 29 years of innovation, Beautyworld Middle East remains the region’s premier event, where the beauty industry’s creativity, talent, and business opportunities converge. As the region’s largest beauty trade fair, it brings together professionals, creatives, and industry leaders for three days of dynamic events, expert-led seminars, and exclusive demonstrations.

The 2025 edition promises to be the most exciting yet, with over 1,500 exhibitors showcasing the latest products, technologies, and trends that are shaping the global beauty landscape. Attendees will gain firsthand access to cutting-edge innovations across categories such as haircare, nail care, makeup, fragrance, and skincare, making this the ultimate platform to discover what’s next in beauty.

One of the highlights of the event is the immersive live demonstrations where visitors can experience the transformative power of beauty treatments in real time. These hands-on sessions will cover a wide range of applications from professional salon products to the latest in cosmetic technologies.

In addition, the Beautyworld Middle East Awards will recognize outstanding achievements in the industry, shining a spotlight on the top local and international talent. Competitions will also provide an exciting platform for industry professionals to showcase their skills and creativity.

For brands like Quattro Stand, this is a valuable opportunity to connect with potential partners, customers, and influencers, positioning ourselves within the heart of the industry’s forward momentum.