ISM Middle East 2025, MENA’s largest sweets and snacks trade event, unveils a world of bold flavors, exotic sweets, and cutting-edge snacks.

This year, the event is set to unite industry leaders and top brands from over 50 countries, providing a premier platform for networking, discovering diverse exhibits, and exploring exciting business opportunities.

Key highlights include expert-led panel discussions covering emerging trends and innovations in the sweets and snacks industry—from premium chocolates to diabetic-friendly alternatives—reflecting the region’s dynamic confectionery market.

ISM Middle East 2025 promises an opportunity to connect with the industry’s trailblazers, who are reshaping the future of taste and innovation.